A business plan is necessary for the strategically and entrepreneurial planning in a company as well as for the business formation. For entrepreneurs is a 10 to 50 sided business plan the condition for receiving grants or also to convince in a bank dialogue or to convince an investor. So the business plan serves as a detailed, written description of your business idea, their realisation and their profitability estimation.
In this plan different plans are done in order to find out if the business concept with the planned financing composed of equity and debt capital can be realised.
The business plan consists of following parts:
1. Description of the founding idea
Here the business concept is explained.
2. Information to the founder
On the basis of the description of the previous working background of each
founding member it is shown which expertise is available for the company.
3. Founding and form of company
At this point the relationship between the participators, the form of company
and other formal things are written down.
4. Product range and range of services:
Here it ensues the detailed explanation of the product range as well as services
which are offered.
5. Market, location, competition
Here with the aid of a location, market and competition analysis it will be found
out if the business concept has a chance.
Through the creation of a marketing strategy the market entrance is planned as
well as the promotion and also the sales until the opening.
7. Company organisation:
At this point the company organisation, the task distribution and the staff
composing is being explained.
8. Revenue and profit planning
Here the first 3 business years are planned.
9. Investment planning
Here it will be defined which investments are necessary for the opening of the
business to figure the capital needs.
10. Liquidity planning:
Here the liquidity development of the first three business years is calculated to
find out if the planned funding is enough.
11. Taxes and insurances
At this point the presumably taxes will be calculated through the sales planning
and here also the amount of insurances are determined.
12. Risk analysis
Through the risk analysis a counter-strategy for every risk can be developed in
order to avoid this risk.